[Term of the Day]: Search Engine Optimization (SEO) Analyst

[Term of the Day]: Search Engine Optimization (SEO) Analyst


Term of the Day

 

Search Engine Optimization (SEO) Analyst

 

Definition — What does Search Engine Optimization (SEO) Analyst do?

 


An SEO analyst has numerous responsibilities. Their primary goal is to maintain the health of the website and make sure that their site can be found and viewed by potential and current customers.


Their strategies and analysis are part of a marketing team and an important part of the planning of the business marketing campaign. With their technical expertise, they provide insights into search engine optimization and the user experience with digital content; they are able to relate this information to marketing managers to help shape the marketing campaign to be more successful.


How Crucial are They to a Business?

Not every company has an SEO analyst, those who have one in place will have a massive edge over other companies. Assuming the SEO analyst does their job correctly, a company website can quickly and efficiently rank up on search engine results.


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