I’ve been analyzing internal site search data on our eCommerce store and noticing repeated queries that don’t align well with our current category or product pages. It’s clear there’s intent, but deciding which of these should become dedicated SEO landing pages is tricky.

Do you usually validate this based on search volume, conversions, or consistency over time?

I’ve been exploring this as part of our ongoing ecommerce SEO services, and it’s helped uncover some high-intent gaps, but I’m still trying to avoid creating too many low-value pages.

Would love to hear how others prioritize and validate these opportunities in practice.