Hi,

I’ve noticed that many eCommerce sites slow down or lag during major sales or festive-season traffic spikes. I’m trying to understand what typically causes this—server overload, caching issues, heavy scripts, or API delays. These performance drops also seem to affect crawling and overall stability during peak hours. I’ve come across discussions where an ecommerce SEO agency was able to point out technical gaps affecting page load and indexing, which made me curious about the broader impact.