[Term of the Day]:Search Engine Marketing
Term of the Day
“Search Engine Marketing”
Definition — What is SEM?
Search Engine Marketing or SEM (also known as Search Marketing) is the practice of gaining traffic and visibility from search engine results pages, using both paid and unpaid efforts. Traditional SEM is made up of two processes: “organic” search engine optimization (SEO) and pay-per-click advertising (PPC). SEM was an umbrella term that incorporated search engine optimization (SEO) and paid search. Over time, the definition has changed, people see search engine marketing as more for SEM as a paid strategy and SEO, as an unpaid one.
SEO (Search Engine Optimisation), are the things that you do to your blogs/websites to make it more visible on the internet. It is what allows you to grow your traffic organically. This means that people will be able to find your blogs/websites naturally through search engines, such as Google or Bing. SEO principles can also help you create high-quality websites with good content.
PPC (pay-per-click). PPC advertising or pay-per-click marketing is the most popular form of SEM. Its a digital marketing strategy that allows you to place ads on SERPs, social media sites, and other websites. PPC ads enable you to quickly get your company name in front of users in high-visibility locations online. In this marketing model, you pay each time someone clicks on your ad. The amount you pay is based on how much you bid for the ad space and various other factors.
Danny Sullivan coined the term search engine marketing in the year 2001. The search engine marketing or SEM has great potential to help companies achieve their goals, it is one of the most efficient methods of getting the right visitors to your blogs/websites.