[Term of the Day]: Geofencing
Term of the Day
"Geofencing"
Definition — What is Geofencing and what is it used for?
Geofencing is a location-based technology for setting geographic boundaries defined by GPS or RFID technology and the administrator can set up triggers that send a text message, email alert, or app notification when a mobile device enters (or exits) the specified area.
Use cases for Geofencing are diverse, with both major enterprises and local businesses now embracing location-based offers. Here are some of the business models or organizations that can use geofencing applications:
- Human Resource Management: Here geofencing is used to restrict staff from having access to some spaces within the firm, without a second authentication.
- Marketing: A brand can use geofencing to notify their customers of their coupons, new products, or ongoing promo when the consumer enters a specified geographical region with their mobile phone.
- Asset Management: The application will notify a network administrator when a company asset, meant to be used within the firm goes out. And from there, they can track the location and also lock it from being accessed.
- Fleet Management: In this field, geofencing is used to notify a dispatcher when their vehicle goes out from its route.
- Drone Management: It’s used to create a temporary restricted area for drones, during a sporting event.
- Law Enforcement: In this instance, geofencing can help the security authority when a person under a house arrest goes out of the building.
Try our Mobile Device Manager for setting up a geofence policy on Android and iOS devices.