The term Digital Marketing is a broad term that refers to various and different promotional techniques deployed to reach customers via digital technologies. Digital marketing is also known as Internet marketing or online marketing. A few decades ago, marketers had to follow the traditional marketing methods such as print, billboards, and TV, this marketing strategy was static and often referred to as “one-way” communication. Then came the internet, in the '90s and the number of websites started exploding. The new channels that have popped up, like Facebook and Google, have created a whole new arena for digital marketing. Now they have become hugely popular in such a short period, and for a good reason. Today’s customers and clients spend an increasing amount of time online, and they expect their favorite companies to be online, too.
Digital marketing has become an avenue of promotion for a product, brand, or service. It uses multiple forms of electronic media, including mobile instant messaging, SEO, podcasts, video marketing, social media, and email campaigns. The great thing about digital marketing is that it’s inherently measurable. The reason being the campaigns take place online, they’re easy to track and analyze. So organizations can learn from the results and improve their digital marketing strategies over time.
Here are some Digital marketing strategies most businesses are using:
- SEM (Search Engine Marketing)
- SEO (Search Engine Optimisation)
- SMM (Social Media Marketing)
Digital marketing is improving with the advancement of technology. The advancement in technology fosters multifaceted opportunities and at the same time poses unprecedented challenges for marketers.