Definition — What is a DAM?

DAM - Digital Asset Management is the process of organizing, managing, storing, and distributing digital assets across an organization. A digital asset can be any digital file that an individual or organization owns. The most common formats are images, videos, documents, audios, presentations, animations Illustrations, screenshots, and any other types of digital or multimedia content. Digital assets are the heartbeat of every business. They are critical to effective marketing, branding, and advertising. A DAM system is like an enhanced digital media library or referred to as a central repository to store digital assets, which acts as a single source of truth. It eliminates bottlenecks in the creative workflow, which can help boost productivity. 

• Evaluate metadata standards, good quality metadata is crucial to the findability of assets, ensure that metadata is consistent, and keeps up to the standards. Whether manual or automated, the metadata input methods should adapt to modern metadata standards that reside in the DAM system.
  
• Standardize categorization protocol, everyone in your organization should be familiar with a logical and consistent protocol for labeling digital assets. Metadata helps maximize search capabilities, but it only works if everyone uses the same process to categorize and tag assets.
  
•  Adopt automated workflows, automation saves time and can easily replace tedious manual tasks. You can also automatically distribute content across various channels or convert images to different file formats.