[Term of the Day]: Crowdsourcing
Definition — What is Crowdsourcing?
The term Crowdsourcing was first coined by journalist Jeff Howe in 2006. Jeff has rightly defined crowdsourcing as “the act of taking a job traditionally performed by a designated agent (usually an employee) and outsourcing it to an undefined, generally large group of people in the form of an open call.” Yes, crowdsourcing is an innovative way of organizing jobs and workers. In this outsourcing technique, an individual or an organization gets support from a large group of people from varied backgrounds, experiences, and levels of expertise related to a defined topic. Crowdsourcing can be used in various fields and has the goal of procuring new ideas and creating new innovations. Crowdsourcing can occur both online and offline, to achieve cost reduction many companies have already adopted the outsourcing approach to business processes, such as customer service or Information Technology development. Crowdsourcing lets companies leverage a wider and more diverse pool of creative talent. Whether this is with the aim of finding product range suggestions or breaking down complex projects into microtasks, crowdsourcing is a fast way to find ideas.