Definition — What is CRM? 

CRM stands for customer relationship management. As its name suggests, CRM software is a system that helps businesses manage all the interactions it has with customers and potential customers. It includes various strategies and techniques to maintain a healthy relationship with the organization’s existing as well as potential customers. 

CRMs can be customized to meet requirements that vary from organization to organization. The most successful organizations use their CRM as a strategic function across all areas of the business. This further helps to break down the barriers between teams like sales, marketing, and customer success teams. 

The overall aim is to develop business with more engaging customer experiences, drive business growth, and increase customer loyalty and retention.