[Term of the Day]: Backlink

Term of the Day

"BackLinking"

Definition — What is a BackLink?

A backlink, also known as an incoming link, inbound link, inlink or inward link, is a link on another website that points to your site. For example, assume you’ve won an award, the awarding organization may link out to your website on the announcement on their website.

In SEO, backlinks are an essential part of the search engine optimization process and one of the most important factors influencing a website’s ability to rank in search results. It is important that backlinks are relevant to the subject of the website because search engines like Google use them as a gauge or measure of a website’s relevance and authority.