Had to manually create a couple tables: AM_SearchKeywordsColumnsMapper and AM_SearchResultsHandler.
I'm guessing that SQL server has case sensitive column names, so have capitalized
installer has:
create table AM_SearchResultsHandler ( ID BIGINT NOT NULL, ...
had to change to:
create table AM_SearchResultsHandler ( id BIGINT NOT NULL, ...
After that, the stderr.log file fills up with a bunch of invalid column names, and all the services stop. I'm switching to trying a MySQL install instead.