Should be simple...how to I push a file to the desktop for a group of users?

Should be simple...how to I push a file to the desktop for a group of users?

I have a shortcut I want to deploy to a group of people who all use the same software. I would like to place the file right on their desktop. That's all that has to happen. The program doesn't change at all, it's just the shortcut that needs to be deployed.
 
I tried "shortcut" under configurations, but that wants me to select a program for it to create a shortcut for. PLEASE HELP!

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