OS imaging: how to retain original PC name?

OS imaging: how to retain original PC name?

Is there a way to have os deployments automatically use the computer's original name (from inventory) when reimagining systems in batch?

The naming logic/field works alright when provisioning brand new systems or when you have a specific convention but in my case the system names are based upon their physical location Including sequence they are physically placed in (which I agree isn't the best of practices)
Is there a way to configure a deploy template to re use the existing name, or would I need to use a custom script that runs post-deployment?

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