Notify a User Group when a service request is submitted?

Notify a User Group when a service request is submitted?

When HR hires a new employee, we would like them to enter in a service request "Request to Start the Process Associated to a New Hire".
 
Is it possible that a User Group be included in the notification that HR has made a new hire?  We have a group of users, not just technicians, who need to be notified when HR make a new hire.
 
Right now, it seems that I can only notify technicians when a service request is entered and that may be the way the program is designed.
 
Thank you in advance.

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