Notification to specific people when Service Catalog option is submitted

Notification to specific people when Service Catalog option is submitted

Hi there,
We have a Service Catalog item under User Management which we use for people leaving the company.  When the manager submits the request, we want specific people notified so that they can perform other tasks.  These people are not technicians though so we cannot create tasks for them.  We wondered if we could use Notification Rules to handle this but can't see how you can set up your own notification rules.  Any suggestions how we would achieve this?

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