Need Help, EventLogAnalyzer not parsing apache-style logs I send to it

I am seeing these warnings in the eventlog.out file that my apache logs are reaching the server but they are not being parsed, the host doesn't even show up in the list of hosts.

NO match for Key/regex for this Format SysLog with id 112
Key line is 98.115.16.2 - - [20/Mar/2015:23:31:04 -0400] "POST https://services.local/PFMDataServicesDev/Service1.svc HTTP/1.1" 200 1366 "-" "-" TCP_MISS:FIRSTUP_PARENT/services1
Unable to find KEY for this Format Unix with id 10
Unable to find key Unix 10

Here is the full dump of the parse error

@@@@@ Inside SendUdpPacket() @@@@@
Packet[565] sent
Got Pac[203] : <150>Mar 20 23:34:01 proxy5 squid: 98.115.16.10 - - [20/Mar/2015:23:34:01 -0400] "POST https://services.local/PFMDataServicesDev/Service1.svc HTTP/1.1" 200 1356 "-" "-" TCP_MISS:FIRSTUP_PARENT/services1
Old Unix Id is 398
Started populating
HostType : Unix
Timestamp parsed as 2015-03-20 23:00:00
Priority : 150
fac : 18
sev : 6
Key line is 98.115.16.10 - - [20/Mar/2015:23:34:01 -0400] "POST https://services.local/PFMDataServicesDev/Service1.svc HTTP/1.1" 200 1356 "-" "-" TCP_MISS:FIRSTUP_PARENT/services1
Unable to find KEY for this Format Unix with id 10
Unable to find key Unix 10
NO match for Key/regex for this Format SysLog with id 112
ParseLogForIE KEY FAILED
Applying filter over.

I can adjust the format of the log entry being generated, it's basically apache access_log style. Web log analysis programs are able to parse this format. Here's another example.

@@@@@ Inside SendUdpPacket() @@@@@
Packet[353] sent
Got Pac[352] : <150>Mar 20 23:34:01 proxy5 squid: 98.115.16.2 - - [20/Mar/2015:23:34:01 -0400] "POST https://apps.pfm.us/mobileservices/monthlycal.svc/checkscheduleupdates HTTP/1.1" 200 1589 "https://apps.pfm.us/calendars/" "Mozilla/5.0 (Windows NT 6.1; WOW64) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/41.0.2272.89 Safari/537.36" TCP_MISS:FIRSTUP_PARENT/apps1ssl
Old Unix Id is 398
Started populating
HostType : Unix
Timestamp parsed as 2015-03-20 23:00:00
Priority : 150
fac : 18
sev : 6
Key line is 98.115.16.2 - - [20/Mar/2015:23:34:01 -0400] "POST https://apps.pfm.us/mobileservices/monthlycal.svc/checkscheduleupdates HTTP/1.1" 200 1589 "https://apps.pfm.us/calendars/" "Mozilla/5.0 (Windows NT 6.1; WOW64) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/41.0.2272.89 Safari/537.36" TCP_MISS:FIRSTUP_PARENT/apps1ssl
Unable to find KEY for this Format Unix with id 10
Unable to find key Unix 10
NO match for Key/regex for this Format SysLog with id 112
ParseLogForIE KEY FAILED
Applying filter over.

Any suggestions on how to proceed? I think I either need to put a tag in my customformat so it recognizes this as an apache-access-log format, or I need to build my own custom parse rule (and I don't know how to do that).