Installing SSL Cert

I downloaded and install ADSS today on a Windows 2012 Server. In the ADSS admin portal, I created an SSL CSR and submitted to Comodo for a certificate. I received the validated cert, stopped the ME ADSS service, then used keytool from the install folder to import the CA bundle and cert files

keytool -import -trustcacerts -alias root -file AddTrustExternalCARoot.crt -keystore selfservice.keystore
keytool -import -trustcacerts -alias addtrust -file UTNAddTrustServerCA.crt -keystore selfservice.keystore
keytool -import -trustcacerts -alias ComodoUTNServer -file ComodoUTNServerCA.crt -keystore selfservice.keystore
keytool -import -trustcacerts -alias essentialSSL -file essentialSSLCA.crt -keystore selfservice.keystore

I restarted the service, and opened the browser to the portal using the FQDN (same as the cert). The cert is now the validated cert, but it says the ca root is not trusted.

All the cert files installed into the keystore file. What am I missing?