I'm a small business owner trying to improve our online visibility, but it feels like we're constantly overshadowed by larger competitors with bigger budgets. We've been focusing on local SEO and creating quality content, but the results are slow. Does anyone have tips or strategies that can help small businesses compete more effectively in SEO against bigger players?

Also, I've come across something called pay per performance SEO, where you only pay for actual results. Has anyone tried this model? Is it worth considering for a small business with limited resources, or are there better ways to invest in SEO? Any advice would be greatly appreciated!