Can we add automation to apply tags to requests?

Can we add automation to apply tags to requests?

We are running SDP 11.2 and are using tags to help report on requests in our different support groups.  I am wondering if it's possible to apply automation in order to automatically apply tags based on business rules.  For example, if a request comes in with a certain subject or from a certain person, can we create rules to apply specific tags based on those criteria?